What We Say Vs. What We Actually Mean..

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Being an event manager comes along with many highs and lows. During the crazy busy days and long hours spent planning we have been known to say some interesting things when really, we mean something else entirely…… here’s a few! … Continue reading

Is your website in par with what your visitors expect to find?

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Just when you thought you have a great website that looks wonderful and features all the bells and whistles visitors expect today, things change and your online piece of real estate property has become outdated and looks ancient. Don’t worry, … Continue reading

Why Social Media shouldn’t be regarded as a cheap alternative to Marketing

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No matter how much changes, many brands continue perceiving social media as a “cheap” marketing alternative. And by cheap, quite a few actually mean “for free”. Well, here’s the thing; if it’s done cheaply or even worse for free, then it’s … Continue reading

How to grow your mailing list into the thousands

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It’s no secret; e-mail marketing remains our favorite communication tools. Some people think it’s passé, but trust us, it really isn’t. Tons of brands continue to rely on e-mail marketing and are achieving phenomenal results. Pinnacle is one of those; … Continue reading

The Anatomy of your Website

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In a previous article, we wrote about some techniques you can apply to make your website more attractive and effective. This article builds on what we wrote before, and discusses how you can structure your website’s pages and content so … Continue reading

More about Social Media Marketing

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One of the topics we write frequently about is Social Media Marketing, which is with no doubt one of the most indispensable tools of your digital marketing arsenal. When done “right”, the rewards are immense; spanning from brand visibility and … Continue reading