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There are some organizations that have well-developed sales departments, and then there are others that are stronger in marketing. The former boast effective and efficient sales teams that bring in lots of new customers, while the later have effective marketing … Continue reading
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Most articles you come across today – including ours – focus on the “how” of social media marketing. They talk about countless tactics, readily available tools, tricks and tips, and in general focus on “how” you can engage your audiences and … Continue reading
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Of all the various functions in marketing, research is probably the least one exercised diligently and regularly. Yet, you’ll hardly find anyone who will disagree with the fact that proper research is the underlying foundation for successful analysis and planning. … Continue reading
Many brands start their social media marketing programs because it’s the in thing, and because it’s free. Or at least so it seems. Once they’re in it though and start to learn how it needs to be done so it actually … Continue reading
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A Sales Funnel represents a sequence of steps that are necessary to sell products or services. The process begins with identifying a sales opportunity, and ends with closing it – wether as won or lost. Although sales funnels differ from industry … Continue reading
Business developers love to add more and more “current” opportunities to their Sales Funnel. It looks great, and it promises a good month or quarter to come. And it’s a main key performance indicator (KPI) for the type of work … Continue reading
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A Customer Relationship Management (CRM) solution is software platform that lets you perform a host of activities to manage, nurture, and grow relationships with leads, prospects, and customers. There’s an abundance of options out there, but if you’re not planning on … Continue reading
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To run a business successfully – especially SMEs – you’ll need a host of tools for various purposes such as accounting, CRM, project management, desktop publishing, and so forth. Collectively, these tools can amount to quite a sum, but that is … Continue reading
Social Media Marketing is a great tool that can help your brand reach out to large numbers of people that need to – and should – hear about your great company and products. And as evident from the exploding number of … Continue reading
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As a business developer, one of your biggest challenges is to keep finding fresh leads that you can plug into your sales funnel. Depending on your particular drop-out ratios from one sales stage to the next, the magnitude of your hunger … Continue reading
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