When it’s time to stop pursuing a Business Opportunity

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As business developers, we’re obsessed with closing deals. This is what we do, and it’s what we live for. Whether those are with current or new clients, our game is to get that contract signed and closed so we can … Continue reading

Give your Agency a helping Hand

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One of the most frequent challenges advertising agencies face are clients that do not have a  marketing plan, or a clear idea about what they wanted their advertising JDs to achieve. They would ask for campaigns and promotions to increase sales, but … Continue reading

What a great CRM solution must do

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By deploying and effectively maintaining a CRM (Customer Relations Management) solution, you can take your marketing to an entirely new level. In fact, with a great CRM tool, you can communicate with thousands of customers, prospects, and leads simultaneously – … Continue reading

There’s a thin line between business development and providing free service

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Business Developers often fall into a dangerous trap; during the course of working on a business opportunity, they end up providing the lead with enough free advice to the extent that the value of subsequent paid services has diminished substantially. … Continue reading

What a Business Developer should never stop doing

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There’s a whole lot more to effective and sustainable business development than continuously going after new accounts and clients. Most business developers are so fixated on bringing in those new clients that they completely neglect all the great stuff that … Continue reading

Social Media Marketing; some do’s and don’ts

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The world seems to have gone totally social. It’s all about social media marketing, and virtually every brand has presence on at least one of the popular channels, particularly Facebook and Twitter. But with all these millions of Facebook pages … Continue reading

Pricing it Right

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Times are tough, and cash is tight. This doesn’t mean though that people’s needs, wants, and demands changed all that much. They still need, want, and demand those comfortable cars and subscriptions to their favorite gym so they can work out each morning. Their purchasing requirements and expectations have changed though; … Continue reading