Customer Acquisition vs. Retention


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Whether you are in B2C or B2B, acquiring a new customer or client usually comes at a considerable investment. In the case of B2C, you’ve probably spent quite a bit on marketing until you got to the point when your … Continue reading

What We Say Vs. What We Actually Mean..


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Being an event manager comes along with many highs and lows. During the crazy busy days and long hours spent planning we have been known to say some interesting things when really, we mean something else entirely…… here’s a few! … Continue reading

2015 in review

The stats helper monkeys prepared a 2015 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 1,900 times in 2015. If it were a cable car, it would take about 32 trips to carry that many people.

Click here to see the complete report.


How to grow your mailing list into the thousands


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It’s no secret; e-mail marketing remains our favorite communication tools. Some people think it’s passé, but trust us, it really isn’t. Tons of brands continue to rely on e-mail marketing and are achieving phenomenal results. Pinnacle is one of those; … Continue reading