Customer Acquisition vs. Retention

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Whether you are in B2C or B2B, acquiring a new customer or client usually comes at a considerable investment. In the case of B2C, you’ve probably spent quite a bit on marketing until you got to the point when your … Continue reading

How to be more productive

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Working productively is all about being efficient and effective. It’s not about how long you work, but all about how much you are able to accomplish in a given time frame (usually your eight-hour working day), and how important that is. … Continue reading