Before you get started with your Social Media Marketing Tactics

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Most articles you come across today – including ours – focus on the “how” of social media marketing. They talk about countless tactics, readily available tools, tricks and tips, and in general focus on “how” you can engage your audiences and … Continue reading

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Give your Agency a helping Hand

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One of the most frequent challenges advertising agencies face are clients that do not have a  marketing plan, or a clear idea about what they wanted their advertising JDs to achieve. They would ask for campaigns and promotions to increase sales, but … Continue reading

Five Reasons why you must allocate a Budget for Marketing

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Do you determine how much to spend on marketing on the go, and on case by case basis? Does your marketing budget fluctuate with monthly revenues and profits? Do you base your future spendings on marketing activities on the successes … Continue reading