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Most articles you come across today – including ours – focus on the “how” of social media marketing. They talk about countless tactics, readily available tools, tricks and tips, and in general focus on “how” you can engage your audiences and … Continue reading
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One of the most frequent challenges advertising agencies face are clients that do not have a marketing plan, or a clear idea about what they wanted their advertising JDs to achieve. They would ask for campaigns and promotions to increase sales, but … Continue reading
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We are so caught up with the ongoing social media marketing frenzy that we seem to be forgetting about how great many of the “old” communication tactics used to work for us in the past. Believe it or not, there … Continue reading
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Do you determine how much to spend on marketing on the go, and on case by case basis? Does your marketing budget fluctuate with monthly revenues and profits? Do you base your future spendings on marketing activities on the successes … Continue reading
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Have you ever invested a bundle in what you perceived as a great ad, and then were disappointed from the results it generated? Unfortunately, it happens all the time with many ads; great visuals, catchy headlines, but no subsequent brand-recall … Continue reading
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