Customer Acquisition vs. Retention

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Whether you are in B2C or B2B, acquiring a new customer or client usually comes at a considerable investment. In the case of B2C, you’ve probably spent quite a bit on marketing until you got to the point when your … Continue reading

About Those Annoying Unsolicited Phone Calls …

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As tempting as it may seem, never ever use machines to cold-call people on their mobile phones to pitch a sale. Unfortunately, this is becoming increasingly common. Here’s why you really shouldn’t. Continue reading

Chatbots? REALLY? What else can you do to distance yourself from your customers farther??

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Some things in life are not meant to change. Having your customers’ and prospects’ calls answered by a real person is one of them. Continue reading

Your job is in “Sales”, no matter what you do

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Sales is one of those professions that’s frowned upon by many. It’s not sexy, and it certainly isn’t glamorous. The selling process can be very frustrating at times especially when the potential buyer is reluctant, and there are always those … Continue reading

What you should expect from your Clients

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In today’s competitive business environment, it’s all about what your client wants and can/ should expect from you; the service provider. But as much as the client has the right to have certain expectations from you, the same applies the … Continue reading

About Sales, Business Development, and Marketing

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There are some organizations that have well-developed sales departments, and then there are others that are stronger in marketing. The former boast effective and efficient sales teams that bring in lots of new customers, while the later have effective marketing … Continue reading

Why Social Media Marketing is such hard (and expensive) Work

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Many brands start their social media marketing programs because it’s the in thing, and because it’s free. Or at least so it seems. Once they’re in it though and start to learn how it needs to be done so it actually … Continue reading

A typical set of Sales Stages for your Sales Funnel

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A Sales Funnel represents a sequence of steps that are necessary to sell products or services. The process begins with identifying a sales opportunity, and ends with closing it – wether as won or lost. Although sales funnels differ from industry … Continue reading

How realistic are the numbers in your Sales Funnel?

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Business developers love to add more and more “current” opportunities to their Sales Funnel. It looks great, and it promises a good month or quarter to come. And it’s a main key performance indicator (KPI) for the type of work … Continue reading