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Customer churn is the rate at which your customers have stopped using your products or services. It’s the nightmare of any business, especially SaaS companies. Read more to learn how you can avoid customer (or user) churn. Continue reading
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Whether you are in B2C or B2B, acquiring a new customer or client usually comes at a considerable investment. In the case of B2C, you’ve probably spent quite a bit on marketing until you got to the point when your … Continue reading
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As tempting as it may seem, never ever use machines to cold-call people on their mobile phones to pitch a sale. Unfortunately, this is becoming increasingly common. Here’s why you really shouldn’t. Continue reading
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Some things in life are not meant to change. Having your customers’ and prospects’ calls answered by a real person is one of them. Continue reading
Why the “small local” investor is as important as the international “mega” investor, if not more. At least when you look at it from the “long-term” perspective. Continue reading
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Sales is one of those professions that’s frowned upon by many. It’s not sexy, and it certainly isn’t glamorous. The selling process can be very frustrating at times especially when the potential buyer is reluctant, and there are always those … Continue reading
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In today’s competitive business environment, it’s all about what your client wants and can/ should expect from you; the service provider. But as much as the client has the right to have certain expectations from you, the same applies the … Continue reading
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There are some organizations that have well-developed sales departments, and then there are others that are stronger in marketing. The former boast effective and efficient sales teams that bring in lots of new customers, while the later have effective marketing … Continue reading
Many brands start their social media marketing programs because it’s the in thing, and because it’s free. Or at least so it seems. Once they’re in it though and start to learn how it needs to be done so it actually … Continue reading
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A Sales Funnel represents a sequence of steps that are necessary to sell products or services. The process begins with identifying a sales opportunity, and ends with closing it – wether as won or lost. Although sales funnels differ from industry … Continue reading
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