Do you need a Customer Relationship Management or Contact Management Solution?

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A Customer Relationship Management (CRM) solution is software platform that lets you perform a host of activities to manage, nurture, and grow relationships with leads, prospects, and customers. There’s an abundance of options out there, but if you’re not planning on … Continue reading

What to look for when choosing your CRM Solution

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For effective Relations and Direct marketing, a CRM (Customer/ Contacts Management Solution) is a must-have tool. Let’s face it; your default address book is a great place to store your contacts in. But it’s not going to take you far when … Continue reading

Are you a Hunter or a Farmer?

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There are two types of Business Developers; the Hunters and the Farmers. A successful sales organization needs both types. While the former is more critical at the out-start of a new business venture, long-term repeat revenues, high client loyalty, and profitability … Continue reading

Nothing lasts forever; or does it?

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You’ve spent a lot of money promoting your product (or service), sales are booming, and everybody is happy. You congratulate your marketing team on a job well done, and pat yourself on the back for having finally captured your well-deserved … Continue reading

Why having a CRM Solution is so important!

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We frequently mention in our articles how important Customer Relationship Management (CRM) solutions have become for effective marketing and business development. A CRM solution is the consolidation point where everything you have and know about your business contacts such as … Continue reading