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Whether you are in B2C or B2B, acquiring a new customer or client usually comes at a considerable investment. In the case of B2C, you’ve probably spent quite a bit on marketing until you got to the point when your … Continue reading
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In today’s competitive business environment, it’s all about what your client wants and can/ should expect from you; the service provider. But as much as the client has the right to have certain expectations from you, the same applies the … Continue reading
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There are some organizations that have well-developed sales departments, and then there are others that are stronger in marketing. The former boast effective and efficient sales teams that bring in lots of new customers, while the later have effective marketing … Continue reading
Many brands start their social media marketing programs because it’s the in thing, and because it’s free. Or at least so it seems. Once they’re in it though and start to learn how it needs to be done so it actually … Continue reading
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A Sales Funnel represents a sequence of steps that are necessary to sell products or services. The process begins with identifying a sales opportunity, and ends with closing it – wether as won or lost. Although sales funnels differ from industry … Continue reading
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A Customer Relationship Management (CRM) solution is software platform that lets you perform a host of activities to manage, nurture, and grow relationships with leads, prospects, and customers. There’s an abundance of options out there, but if you’re not planning on … Continue reading
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For effective Relations and Direct marketing, a CRM (Customer/ Contacts Management Solution) is a must-have tool. Let’s face it; your default address book is a great place to store your contacts in. But it’s not going to take you far when … Continue reading
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In the world of business development, a “lost opportunity” is a sales lead that could not have been closed for a multitude of reasons. The tender could have been canceled, a competitor may have won it, or the owner simply … Continue reading
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There are two types of Business Developers; the Hunters and the Farmers. A successful sales organization needs both types. While the former is more critical at the out-start of a new business venture, long-term repeat revenues, high client loyalty, and profitability … Continue reading
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You’ve spent a lot of money promoting your product (or service), sales are booming, and everybody is happy. You congratulate your marketing team on a job well done, and pat yourself on the back for having finally captured your well-deserved … Continue reading
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