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Whether you are in B2C or B2B, acquiring a new customer or client usually comes at a considerable investment. In the case of B2C, you’ve probably spent quite a bit on marketing until you got to the point when your … Continue reading
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Sales is one of those professions that’s frowned upon by many. It’s not sexy, and it certainly isn’t glamorous. The selling process can be very frustrating at times especially when the potential buyer is reluctant, and there are always those … Continue reading
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Building great products and services isn’t enough to ensure your success in business in this day and age; your customers expect a great experience, perhaps even more so than a great product or service it seems at times. Look at … Continue reading
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In today’s competitive business environment, it’s all about what your client wants and can/ should expect from you; the service provider. But as much as the client has the right to have certain expectations from you, the same applies the … Continue reading
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There are some organizations that have well-developed sales departments, and then there are others that are stronger in marketing. The former boast effective and efficient sales teams that bring in lots of new customers, while the later have effective marketing … Continue reading
Many brands start their social media marketing programs because it’s the in thing, and because it’s free. Or at least so it seems. Once they’re in it though and start to learn how it needs to be done so it actually … Continue reading
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A Sales Funnel represents a sequence of steps that are necessary to sell products or services. The process begins with identifying a sales opportunity, and ends with closing it – wether as won or lost. Although sales funnels differ from industry … Continue reading
Business developers love to add more and more “current” opportunities to their Sales Funnel. It looks great, and it promises a good month or quarter to come. And it’s a main key performance indicator (KPI) for the type of work … Continue reading
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A Customer Relationship Management (CRM) solution is software platform that lets you perform a host of activities to manage, nurture, and grow relationships with leads, prospects, and customers. There’s an abundance of options out there, but if you’re not planning on … Continue reading
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For effective Relations and Direct marketing, a CRM (Customer/ Contacts Management Solution) is a must-have tool. Let’s face it; your default address book is a great place to store your contacts in. But it’s not going to take you far when … Continue reading
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