5 reasons why it pays to pay your bills on time

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When cash is tight, it may become a challenge to remain current on those accounts payable. We’ve all been there, and there will always be times when delaying payments becomes inevitable. Slipping for a few days every now and then … Continue reading

Common mistakes brands make in Social Media Marketing

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Social Media Marketing is a great tool that can help your brand reach out to large numbers of people that need to – and should – hear about your great company and products. And as evident from the exploding number of … Continue reading

Give your Agency a helping Hand

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One of the most frequent challenges advertising agencies face are clients that do not have a  marketing plan, or a clear idea about what they wanted their advertising JDs to achieve. They would ask for campaigns and promotions to increase sales, but … Continue reading

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What a great CRM solution must do

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By deploying and effectively maintaining a CRM (Customer Relations Management) solution, you can take your marketing to an entirely new level. In fact, with a great CRM tool, you can communicate with thousands of customers, prospects, and leads simultaneously – … Continue reading

What a Business Developer should never stop doing

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There’s a whole lot more to effective and sustainable business development than continuously going after new accounts and clients. Most business developers are so fixated on bringing in those new clients that they completely neglect all the great stuff that … Continue reading

The Etiquette of Inbox Marketing

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As you have probably noticed, we are strong advocates of Email and other forms of “inbox” marketing. Email, SMS, and even phone calls are great tools to reach your target audiences with focused and direct messages. And what’s really so … Continue reading

What to look for when choosing your CRM Solution

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For effective Relations and Direct marketing, a CRM (Customer/ Contacts Management Solution) is a must-have tool. Let’s face it; your default address book is a great place to store your contacts in. But it’s not going to take you far when … Continue reading

How to grow your mailing list into the thousands

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It’s no secret; e-mail marketing remains our favorite communication tools. Some people think it’s passé, but trust us, it really isn’t. Tons of brands continue to rely on e-mail marketing and are achieving phenomenal results. Pinnacle is one of those; … Continue reading

Using Newsletters for Marketing

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Newsletters are very powerful communication tools for your inbound marketing activities. They provide you with an important vehicle to share valuable content with your target audiences whether those are customers, leads and prospects, or constituents. The ultimate purpose of sharing … Continue reading

When you should outsource your Social Media Marketing, and why

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Whether Social Media Marketing should be outsourced to a professional service provider or not is a debatable subject. It really depends on your particular situation. If you have an adequate team at your disposal of which some are dedicated, running … Continue reading