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Customer churn is the rate at which your customers have stopped using your products or services. It’s the nightmare of any business, especially SaaS companies. Read more to learn how you can avoid customer (or user) churn. Continue reading
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Whether you are in B2C or B2B, acquiring a new customer or client usually comes at a considerable investment. In the case of B2C, you’ve probably spent quite a bit on marketing until you got to the point when your … Continue reading
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As tempting as it may seem, never ever use machines to cold-call people on their mobile phones to pitch a sale. Unfortunately, this is becoming increasingly common. Here’s why you really shouldn’t. Continue reading
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That’s a really really bad idea. Mass spammers have already ruined SMS for us in the last. Mass marketing needs to have limits. Invading people’s private spaces without their consent is way exceeding those limits. So if you’re into direct … Continue reading
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A Customer Relationship Management (CRM) solution is software platform that lets you perform a host of activities to manage, nurture, and grow relationships with leads, prospects, and customers. There’s an abundance of options out there, but if you’re not planning on … Continue reading
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By deploying and effectively maintaining a CRM (Customer Relations Management) solution, you can take your marketing to an entirely new level. In fact, with a great CRM tool, you can communicate with thousands of customers, prospects, and leads simultaneously – … Continue reading
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There’s a whole lot more to effective and sustainable business development than continuously going after new accounts and clients. Most business developers are so fixated on bringing in those new clients that they completely neglect all the great stuff that … Continue reading
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As you have probably noticed, we are strong advocates of Email and other forms of “inbox” marketing. Email, SMS, and even phone calls are great tools to reach your target audiences with focused and direct messages. And what’s really so … Continue reading
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For effective Relations and Direct marketing, a CRM (Customer/ Contacts Management Solution) is a must-have tool. Let’s face it; your default address book is a great place to store your contacts in. But it’s not going to take you far when … Continue reading
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It’s no secret; e-mail marketing remains our favorite communication tools. Some people think it’s passé, but trust us, it really isn’t. Tons of brands continue to rely on e-mail marketing and are achieving phenomenal results. Pinnacle is one of those; … Continue reading
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