Do you need a Customer Relationship Management or Contact Management Solution?

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A Customer Relationship Management (CRM) solution is software platform that lets you perform a host of activities to manage, nurture, and grow relationships with leads, prospects, and customers. There’s an abundance of options out there, but if you’re not planning on … Continue reading

What a great CRM solution must do

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By deploying and effectively maintaining a CRM (Customer Relations Management) solution, you can take your marketing to an entirely new level. In fact, with a great CRM tool, you can communicate with thousands of customers, prospects, and leads simultaneously – … Continue reading

What a Business Developer should never stop doing

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There’s a whole lot more to effective and sustainable business development than continuously going after new accounts and clients. Most business developers are so fixated on bringing in those new clients that they completely neglect all the great stuff that … Continue reading

The Etiquette of Inbox Marketing

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As you have probably noticed, we are strong advocates of Email and other forms of “inbox” marketing. Email, SMS, and even phone calls are great tools to reach your target audiences with focused and direct messages. And what’s really so … Continue reading

What to look for when choosing your CRM Solution

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For effective Relations and Direct marketing, a CRM (Customer/ Contacts Management Solution) is a must-have tool. Let’s face it; your default address book is a great place to store your contacts in. But it’s not going to take you far when … Continue reading

How to grow your mailing list into the thousands

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It’s no secret; e-mail marketing remains our favorite communication tools. Some people think it’s passé, but trust us, it really isn’t. Tons of brands continue to rely on e-mail marketing and are achieving phenomenal results. Pinnacle is one of those; … Continue reading

Using Newsletters for Marketing

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Newsletters are very powerful communication tools for your inbound marketing activities. They provide you with an important vehicle to share valuable content with your target audiences whether those are customers, leads and prospects, or constituents. The ultimate purpose of sharing … Continue reading