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A Customer Relationship Management (CRM) solution is software platform that lets you perform a host of activities to manage, nurture, and grow relationships with leads, prospects, and customers. There’s an abundance of options out there, but if you’re not planning on … Continue reading
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To run a business successfully – especially SMEs – you’ll need a host of tools for various purposes such as accounting, CRM, project management, desktop publishing, and so forth. Collectively, these tools can amount to quite a sum, but that is … Continue reading
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There’s a whole lot more to effective and sustainable business development than continuously going after new accounts and clients. Most business developers are so fixated on bringing in those new clients that they completely neglect all the great stuff that … Continue reading
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As you have probably noticed, we are strong advocates of Email and other forms of “inbox” marketing. Email, SMS, and even phone calls are great tools to reach your target audiences with focused and direct messages. And what’s really so … Continue reading
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It’s no secret; e-mail marketing remains our favorite communication tools. Some people think it’s passé, but trust us, it really isn’t. Tons of brands continue to rely on e-mail marketing and are achieving phenomenal results. Pinnacle is one of those; … Continue reading
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Newsletters are very powerful communication tools for your inbound marketing activities. They provide you with an important vehicle to share valuable content with your target audiences whether those are customers, leads and prospects, or constituents. The ultimate purpose of sharing … Continue reading
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E-mail marketing has always been, and continues to be, an important direct and relations marketing tool. It is not only (almost) free, but helps your brand in effectively reaching out to thousands of leads, prospects, customers, and other groups that … Continue reading
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