What a great Marketing Plan is all about

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Marketing refers to the art of  designing, packaging, and pricing products or services in a manner that appeals to their intended target audiences, offering those through efficient and convenient sales channels, and communicating key messages about all of the above via … Continue reading

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Your brand “talks the talk”, but does it “walk the walk?”

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Since marketing has been taught and textbooks have been printed, we’ve read and learned about the four P’s of marketing; Product, Price, Place, and Promotion, otherwise called the “marketing mix.” Without these, a marketing plan is, well, simply not a … Continue reading