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I’m essence, the art of marketing hasn’t changed much at all. It’s all about the marketing mix, segmentation, and some other strategies which aren’t bound the change or disappear anytime soon. Continue reading
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Welcome back to work! It’s January 2nd and it’s your first working day in 2017. And it’s the start of what will hopefully become your best year ever. Although it’s a bit late, now is still a good time to … Continue reading
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Building great products and services isn’t enough to ensure your success in business in this day and age; your customers expect a great experience, perhaps even more so than a great product or service it seems at times. Look at … Continue reading
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The world seems to have gone totally social. It’s all about social media marketing, and virtually every brand has presence on at least one of the popular channels, particularly Facebook and Twitter. But with all these millions of Facebook pages … Continue reading
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Times are tough, and cash is tight. This doesn’t mean though that people’s needs, wants, and demands changed all that much. They still need, want, and demand those comfortable cars and subscriptions to their favorite gym so they can work out each morning. Their purchasing requirements and expectations have changed though; … Continue reading
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Marketing refers to the art of designing, packaging, and pricing products or services in a manner that appeals to their intended target audiences, offering those through efficient and convenient sales channels, and communicating key messages about all of the above via … Continue reading
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Since marketing has been taught and textbooks have been printed, we’ve read and learned about the four P’s of marketing; Product, Price, Place, and Promotion, otherwise called the “marketing mix.” Without these, a marketing plan is, well, simply not a … Continue reading
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2013 is about to come to an end leaving many folks with mixed feelings; was it a good year or a bad one? More importantly, what will 2014 bring? Will it be another year full of surprises? Regardless of what’s … Continue reading
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