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I’m essence, the art of marketing hasn’t changed much at all. It’s all about the marketing mix, segmentation, and some other strategies which aren’t bound the change or disappear anytime soon. Continue reading
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Times are tough, and cash is tight. This doesn’t mean though that people’s needs, wants, and demands changed all that much. They still need, want, and demand those comfortable cars and subscriptions to their favorite gym so they can work out each morning. Their purchasing requirements and expectations have changed though; … Continue reading