Is you Brand’s “Experience” as great as it can be?

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Building great products and services isn’t enough to ensure your success in business in this day and age; your customers expect a great experience, perhaps even more so than a great product or service it seems at times. Look at … Continue reading

Social Media Marketing; some do’s and don’ts

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The world seems to have gone totally social. It’s all about social media marketing, and virtually every brand has presence on at least one of the popular channels, particularly Facebook and Twitter. But with all these millions of Facebook pages … Continue reading

Pricing it Right

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Times are tough, and cash is tight. This doesn’t mean though that people’s needs, wants, and demands changed all that much. They still need, want, and demand those comfortable cars and subscriptions to their favorite gym so they can work out each morning. Their purchasing requirements and expectations have changed though; … Continue reading