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Whether you are in B2C or B2B, acquiring a new customer or client usually comes at a considerable investment. In the case of B2C, you’ve probably spent quite a bit on marketing until you got to the point when your … Continue reading
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As business developers, we’re obsessed with closing deals. This is what we do, and it’s what we live for. Whether those are with current or new clients, our game is to get that contract signed and closed so we can … Continue reading
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Writing a winning proposal is a tricky business. On one hand, you really want to land that contract. On the other, you don’t want to give away too much of your precious knowledge in the process. Consultants typically suffer from this … Continue reading
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If you’re in sales or business development, you have with no doubt come across the occasional “Phantom Shopper”. And by that, we don’t mean that (paid) person who is pretending to be buying your product or service so they can … Continue reading
Pinnacle Business and Marketing Consulting 