Chatbots? REALLY? What else can you do to distance yourself from your customers farther??

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Some things in life are not meant to change. Having your customers’ and prospects’ calls answered by a real person is one of them. Continue reading

SPAMing people on WhatsApp?!

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That’s a really really bad idea. Mass spammers have already ruined SMS for us in the last. Mass marketing needs to have limits. Invading people’s private spaces without their consent is way exceeding those limits. So if you’re into direct … Continue reading

What you should expect from your Clients

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In today’s competitive business environment, it’s all about what your client wants and can/ should expect from you; the service provider. But as much as the client has the right to have certain expectations from you, the same applies the … Continue reading

About Sales, Business Development, and Marketing

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There are some organizations that have well-developed sales departments, and then there are others that are stronger in marketing. The former boast effective and efficient sales teams that bring in lots of new customers, while the later have effective marketing … Continue reading

Why Social Media Marketing is such hard (and expensive) Work

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Many brands start their social media marketing programs because it’s the in thing, and because it’s free. Or at least so it seems. Once they’re in it though and start to learn how it needs to be done so it actually … Continue reading

A typical set of Sales Stages for your Sales Funnel

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A Sales Funnel represents a sequence of steps that are necessary to sell products or services. The process begins with identifying a sales opportunity, and ends with closing it – wether as won or lost. Although sales funnels differ from industry … Continue reading

Do you need a Customer Relationship Management or Contact Management Solution?

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A Customer Relationship Management (CRM) solution is software platform that lets you perform a host of activities to manage, nurture, and grow relationships with leads, prospects, and customers. There’s an abundance of options out there, but if you’re not planning on … Continue reading

What a great CRM solution must do

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By deploying and effectively maintaining a CRM (Customer Relations Management) solution, you can take your marketing to an entirely new level. In fact, with a great CRM tool, you can communicate with thousands of customers, prospects, and leads simultaneously – … Continue reading

What to look for when choosing your CRM Solution

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For effective Relations and Direct marketing, a CRM (Customer/ Contacts Management Solution) is a must-have tool. Let’s face it; your default address book is a great place to store your contacts in. But it’s not going to take you far when … Continue reading

How to grow your mailing list into the thousands

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It’s no secret; e-mail marketing remains our favorite communication tools. Some people think it’s passé, but trust us, it really isn’t. Tons of brands continue to rely on e-mail marketing and are achieving phenomenal results. Pinnacle is one of those; … Continue reading