What to look for when choosing your CRM Solution

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For effective Relations and Direct marketing, a CRM (Customer/ Contacts Management Solution) is a must-have tool. Let’s face it; your default address book is a great place to store your contacts in. But it’s not going to take you far when … Continue reading

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How to grow your mailing list into the thousands

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It’s no secret; e-mail marketing remains our favorite communication tools. Some people think it’s passé, but trust us, it really isn’t. Tons of brands continue to rely on e-mail marketing and are achieving phenomenal results. Pinnacle is one of those; … Continue reading

Using Newsletters for Marketing

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Newsletters are very powerful communication tools for your inbound marketing activities. They provide you with an important vehicle to share valuable content with your target audiences whether those are customers, leads and prospects, or constituents. The ultimate purpose of sharing … Continue reading

Knowing when to give it a Rest

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If you’re in business development, here’s a scenario you might be familiar with; you had a great meeting with a lead who turned out to be a promising prospect. You got a thorough briefing, totally understand the problem the prospect … Continue reading

Nothing lasts forever; or does it?

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You’ve spent a lot of money promoting your product (or service), sales are booming, and everybody is happy. You congratulate your marketing team on a job well done, and pat yourself on the back for having finally captured your well-deserved … Continue reading