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Whether you are in B2C or B2B, acquiring a new customer or client usually comes at a considerable investment. In the case of B2C, you’ve probably spent quite a bit on marketing until you got to the point when your … Continue reading
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Welcome back to work! It’s January 2nd and it’s your first working day in 2017. And it’s the start of what will hopefully become your best year ever. Although it’s a bit late, now is still a good time to … Continue reading
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In today’s competitive business environment, it’s all about what your client wants and can/ should expect from you; the service provider. But as much as the client has the right to have certain expectations from you, the same applies the … Continue reading
Many brands start their social media marketing programs because it’s the in thing, and because it’s free. Or at least so it seems. Once they’re in it though and start to learn how it needs to be done so it actually … Continue reading
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A Sales Funnel represents a sequence of steps that are necessary to sell products or services. The process begins with identifying a sales opportunity, and ends with closing it – wether as won or lost. Although sales funnels differ from industry … Continue reading
Business developers love to add more and more “current” opportunities to their Sales Funnel. It looks great, and it promises a good month or quarter to come. And it’s a main key performance indicator (KPI) for the type of work … Continue reading
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To run a business successfully – especially SMEs – you’ll need a host of tools for various purposes such as accounting, CRM, project management, desktop publishing, and so forth. Collectively, these tools can amount to quite a sum, but that is … Continue reading
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When cash is tight, it may become a challenge to remain current on those accounts payable. We’ve all been there, and there will always be times when delaying payments becomes inevitable. Slipping for a few days every now and then … Continue reading
Social Media Marketing is a great tool that can help your brand reach out to large numbers of people that need to – and should – hear about your great company and products. And as evident from the exploding number of … Continue reading
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As a business developer, one of your biggest challenges is to keep finding fresh leads that you can plug into your sales funnel. Depending on your particular drop-out ratios from one sales stage to the next, the magnitude of your hunger … Continue reading
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