How realistic are the numbers in your Sales Funnel?

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Business developers love to add more and more “current” opportunities to their Sales Funnel. It looks great, and it promises a good month or quarter to come. And it’s a main key performance indicator (KPI) for the type of work … Continue reading

TEN great free tools to boost your productivity

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To run a business successfully – especially SMEs – you’ll need a host of tools for various purposes such as accounting, CRM, project management, desktop publishing, and so forth. Collectively, these tools can amount to quite a sum, but that is … Continue reading

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5 reasons why it pays to pay your bills on time

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When cash is tight, it may become a challenge to remain current on those accounts payable. We’ve all been there, and there will always be times when delaying payments becomes inevitable. Slipping for a few days every now and then … Continue reading

Common mistakes brands make in Social Media Marketing

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Social Media Marketing is a great tool that can help your brand reach out to large numbers of people that need to – and should – hear about your great company and products. And as evident from the exploding number of … Continue reading

Some great Sources for fresh Leads and Prospects

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As a business developer, one of your biggest challenges is to keep finding fresh leads that you can plug into your sales funnel. Depending on your particular drop-out ratios from one sales stage to the next, the magnitude of your hunger … Continue reading

When it’s time to stop pursuing a Business Opportunity

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As business developers, we’re obsessed with closing deals. This is what we do, and it’s what we live for. Whether those are with current or new clients, our game is to get that contract signed and closed so we can … Continue reading

Give your Agency a helping Hand

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One of the most frequent challenges advertising agencies face are clients that do not have a  marketing plan, or a clear idea about what they wanted their advertising JDs to achieve. They would ask for campaigns and promotions to increase sales, but … Continue reading

What a great CRM solution must do

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By deploying and effectively maintaining a CRM (Customer Relations Management) solution, you can take your marketing to an entirely new level. In fact, with a great CRM tool, you can communicate with thousands of customers, prospects, and leads simultaneously – … Continue reading

There’s a thin line between business development and providing free service

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Business Developers often fall into a dangerous trap; during the course of working on a business opportunity, they end up providing the lead with enough free advice to the extent that the value of subsequent paid services has diminished substantially. … Continue reading

What a Business Developer should never stop doing

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There’s a whole lot more to effective and sustainable business development than continuously going after new accounts and clients. Most business developers are so fixated on bringing in those new clients that they completely neglect all the great stuff that … Continue reading