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The world seems to have gone totally social. It’s all about social media marketing, and virtually every brand has presence on at least one of the popular channels, particularly Facebook and Twitter. But with all these millions of Facebook pages … Continue reading
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Times are tough, and cash is tight. This doesn’t mean though that people’s needs, wants, and demands changed all that much. They still need, want, and demand those comfortable cars and subscriptions to their favorite gym so they can work out each morning. Their purchasing requirements and expectations have changed though; … Continue reading
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Many organizations we come across tend to focus their efforts either on business development or marketing, depending on the nature of their business. Their goal is to either go out and bring in the business, or to throw out the word and wait for customers … Continue reading
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For effective Relations and Direct marketing, a CRM (Customer/ Contacts Management Solution) is a must-have tool. Let’s face it; your default address book is a great place to store your contacts in. But it’s not going to take you far when … Continue reading
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Acquiring a new customer is hard work. In fact, you make your biggest investment during the customer acquisition period which could take several months, countless meetings, and numerous revisions of your proposal. Finally, you successfully demonstrated that your product or … Continue reading
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If you’re in business development, here’s a scenario you might be familiar with; you had a great meeting with a lead who turned out to be a promising prospect. You got a thorough briefing, totally understand the problem the prospect … Continue reading
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Writing a winning proposal is a tricky business. On one hand, you really want to land that contract. On the other, you don’t want to give away too much of your precious knowledge in the process. Consultants typically suffer from this … Continue reading
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Your Customer Relations Management Solution (or Contact & Customer Manager) is one of the most powerful marketing tools at your disposal. We’ve written frequently about why it is so important to have either of these systems. This article is about … Continue reading
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We frequently mention in our articles how important Customer Relationship Management (CRM) solutions have become for effective marketing and business development. A CRM solution is the consolidation point where everything you have and know about your business contacts such as … Continue reading
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