Integrating Marketing and Business Development

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Many organizations we come across tend to focus their efforts either on business development or marketing, depending on the nature of their business. Their goal is to either go out and bring in the business, or to throw out the word and wait for customers … Continue reading

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Five Reasons why you must allocate a Budget for Marketing

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Do you determine how much to spend on marketing on the go, and on case by case basis? Does your marketing budget fluctuate with monthly revenues and profits? Do you base your future spendings on marketing activities on the successes … Continue reading

What to look for when choosing your CRM Solution

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For effective Relations and Direct marketing, a CRM (Customer/ Contacts Management Solution) is a must-have tool. Let’s face it; your default address book is a great place to store your contacts in. But it’s not going to take you far when … Continue reading

What a great Marketing Plan is all about

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Marketing refers to the art of  designing, packaging, and pricing products or services in a manner that appeals to their intended target audiences, offering those through efficient and convenient sales channels, and communicating key messages about all of the above via … Continue reading

Are you marketing “strategically” or just “marketing”?

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We frequently come across brands that are rather frustrated with the results their marketing efforts generate. They may experience some progress in terms of brand recognition, footfall, and what have you, but they are not all that thrilled with sales … Continue reading

How to use your CRM for effective Marketing

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Your Customer Relations Management Solution (or Contact & Customer Manager) is one of the most powerful marketing tools at your disposal. We’ve written frequently about why it is so important to have either of these systems. This article is about … Continue reading

Zeroing in on the Target

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Jordan has become a considerable market place with a population that’s quite sophisticated, expecting, and demanding. In other words, the days when “one product serves everybody” are over, and successful marketers must seriously consider identifying and building their market niches. … Continue reading