What a great Marketing Plan is all about

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Marketing refers to the art of  designing, packaging, and pricing products or services in a manner that appeals to their intended target audiences, offering those through efficient and convenient sales channels, and communicating key messages about all of the above via … Continue reading

Are you marketing “strategically” or just “marketing”?

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We frequently come across brands that are rather frustrated with the results their marketing efforts generate. They may experience some progress in terms of brand recognition, footfall, and what have you, but they are not all that thrilled with sales … Continue reading

Your brand “talks the talk”, but does it “walk the walk?”

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Since marketing has been taught and textbooks have been printed, we’ve read and learned about the four P’s of marketing; Product, Price, Place, and Promotion, otherwise called the “marketing mix.” Without these, a marketing plan is, well, simply not a … Continue reading

Zeroing in on the Target

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Jordan has become a considerable market place with a population that’s quite sophisticated, expecting, and demanding. In other words, the days when “one product serves everybody” are over, and successful marketers must seriously consider identifying and building their market niches. … Continue reading

When the going gets tough, the tough get going!

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While some brands react to a slow economy in a rather traditional approach of competing on prices, others are successfully turning the prevailing challenges into opportunities by focusing on providing additional value and creating long-lasting differentiators. Let us get the … Continue reading