One of the main goals of any business is growth — whether it be in business size, customer base, or revenue. To get started on the path to growth, they need to focus on customer satisfaction, whatever that means to … Continue reading →
Customer churn is the rate at which your customers have stopped using your products or services. It’s the nightmare of any business, especially SaaS companies. Read more to learn how you can avoid customer (or user) churn. Continue reading →
Whether you are in B2C or B2B, acquiring a new customer or client usually comes at a considerable investment. In the case of B2C, you’ve probably spent quite a bit on marketing until you got to the point when your … Continue reading →
As tempting as it may seem, never ever use machines to cold-call people on their mobile phones to pitch a sale. Unfortunately, this is becoming increasingly common. Here’s why you really shouldn’t. Continue reading →
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