Customer Acquisition vs. Retention

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Whether you are in B2C or B2B, acquiring a new customer or client usually comes at a considerable investment. In the case of B2C, you’ve probably spent quite a bit on marketing until you got to the point when your … Continue reading

Managing your bills when cash is tight, and preventing cash from becoming tight to begin with

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Money has a way of getting tight from time to time. Here are some tips on how to manage cash-flow crunches, and even on how to prevent them all together. Continue reading

About Those Annoying Unsolicited Phone Calls …

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As tempting as it may seem, never ever use machines to cold-call people on their mobile phones to pitch a sale. Unfortunately, this is becoming increasingly common. Here’s why you really shouldn’t. Continue reading

Chatbots? REALLY? What else can you do to distance yourself from your customers farther??

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Some things in life are not meant to change. Having your customers’ and prospects’ calls answered by a real person is one of them. Continue reading

SPAMing people on WhatsApp?!

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That’s a really really bad idea. Mass spammers have already ruined SMS for us in the last. Mass marketing needs to have limits. Invading people’s private spaces without their consent is way exceeding those limits. So if you’re into direct … Continue reading