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I’m essence, the art of marketing hasn’t changed much at all. It’s all about the marketing mix, segmentation, and some other strategies which aren’t bound the change or disappear anytime soon. Continue reading
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That’s a really really bad idea. Mass spammers have already ruined SMS for us in the last. Mass marketing needs to have limits. Invading people’s private spaces without their consent is way exceeding those limits. So if you’re into direct … Continue reading
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You will never get bored: In the space of a single day you could be checking out a new venue, having a demo for some new technology, meeting with clients and brainstorming ideas. Variety is the spice of life and … Continue reading
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Being an event manager comes along with many highs and lows. During the crazy busy days and long hours spent planning we have been known to say some interesting things when really, we mean something else entirely…… here’s a few! … Continue reading
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Welcome back to work! It’s January 2nd and it’s your first working day in 2017. And it’s the start of what will hopefully become your best year ever. Although it’s a bit late, now is still a good time to … Continue reading
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Sales is one of those professions that’s frowned upon by many. It’s not sexy, and it certainly isn’t glamorous. The selling process can be very frustrating at times especially when the potential buyer is reluctant, and there are always those … Continue reading
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Building great products and services isn’t enough to ensure your success in business in this day and age; your customers expect a great experience, perhaps even more so than a great product or service it seems at times. Look at … Continue reading
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Despite an ever-growing selection of communication channels available at our disposal, meetings remain the most effective method of getting things done. When managed properly, the amount of work that can get done in one single meeting is enormous. Yet, if … Continue reading
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Given today’s endless selection of readily available “to-do” apps, it’s mind-boggling to hear people saying “Oh, I forgot about this or that task”. Yet, people frequently forget to attend to important tasks day in day out. Go figure! “Forgetting” a … Continue reading
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With the increasing attention brands are paying to their social media channels, more and more consumers and customers revert to those to express their frustrations and dissatisfaction. This is a great thing! Customers now have a way to engage their … Continue reading
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